What’s new


User research will be a core aspect of the U.S. Web Design System project as it’s our main source of feedback and inspiration for future product development.

We plan to use a combination of research methods, quantitative research like collecting web analytics to see in how frequently the Design System is used around the federal government, and qualitative research like remote and in-person observational studies to see whether the Design System is making government sites easier for people to use.

We’ll use this research to see how well the Design System is working and what needs to be improved. We can also provide user research services to teams that are using the Design System. These will be priced to allow teams around the federal government to engage with us and improve their product for their users. This benefits the Design System as well because we’ll get feedback on where they need to be improved and extended.

Analytics Reporting

Quarterly Reports

Once a quarter the metrics displayed on the about our work page will be updated to reflect the recent traffic and usage of the U.S. Web Design System. We will use this information to identify future improvements to the design patterns. You can use these metrics to help justify the adoption and continued use of the Design System.



User Research Activities


One of our challenges is knowing who is interested in being part of our user research. To resolve this, we will implement several channels for federal designers and developers to signal their interest and provide their contact information to us. This will allow us to conduct research in a timely fashion.

Potential Methods

Digital Service Team Remote Interviews

One of the most consistent ways we have collected feedback from our users has been by conducting remote interviews with digital service teams around the federal government. This has allowed us to collect direct feedback and suggestions for how to improve the product. Given this success, the team aims to continue using this method on a frequent (1-2 interviews per month) basis.

Bi-annual Contextual Inquiries

Twice a year, the team will schedule a round of in-person interviews with teams around the federal government to meet with and observe how teams have been using, or would like to be using, the U.S. Web Design System. The information gathered during these “contextual inquires” will ensure that the product is continuously delivering what federal teams and the general public need.

Open House Events (with Remote Options)

The team will host open house events at the GSA Headquarters in Washington D.C and remotely using web conferencing tools. During these events, the team will conduct training presentations and allow teams using the Design System to showcase their products and explain how they’ve implemented them. These events will be open to anyone in federal government.

Research as a Service Offerings

Usability Testing

The best way to learn how well the Design System is working is to watch people using them. You can sign up to have researchers on the U.S. Web Design System team conduct a usability study with your users and collect feedback on your product. This benefits us both: we get feedback on how well the Design System works in different contexts and you get direct user feedback on your product.

Package 1 - Remote Usability Evaluation

We will recruit users of your product – usually no more than 20 – and observe them using it via remote, online web conferencing tools. This approach is meant to highlight high level issues that your users are experiencing and provide guidance on future iterations of your product. Your team is encouraged to observe the sessions; our researchers will report back their findings.

Cost and Timeline

Package 2 - In-Person Usability Evaluation

We will recruit users of your product – usually no more than 20 – and observe them using it in person at a location to be determined. This evaluation is meant to be an in-depth analysis of your product, exposing both general trends and specific issues that affect your users. Your team is encouraged to observe the sessions, on location and via remote conferencing tools, and our researchers will report back their findings.

Cost and Timeline

Web Analytics Setup

With the enrollment into the Data Analytics Platform (DAP) being part of the Policies for Federal Agency Public Websites and Digital Services memo, we would like to provide a service to help digital services meet this requirement. Regardless of whether a team is using the Design System or not, the integration into DAP should be consistent across the federal government and we have the tools and knowledge to help.

Package 1 - DAP Integration

We will work with digital services teams to put the basic code needed into place for passing their web analytics into the DAP platform. This is a lightweight service meant to assist teams that don’t have the necessary skills on hand to meet the policies requirements.

Cost and Timeline

Package 2 - Basic Reporting and Dashboards

In addition to the services described in the above package, an analyst will work with a digital service team to set up basic reporting and dashboards that give agencies greater insight into how people use its digital products. The information gathered can help inform outreach, business and technical strategy, and user research activities the digital service team might want perform.

Cost and Timeline