USWDS is a product with significant customer service and community aspects. To meet agency teams where they are, the design system needs to be easily understood by a variety of audiences. There are opportunities to develop outreach initiatives and website content that more effectively communicate the value of the design system, while continuing to invest in the community that’s essential for the design system’s growth as a good-for- government resource.
Reach new customers and leadership
To accomplish this, we recommend increasing outreach and targeted communications to new customers and agency leadership with these opportunities.
Engage existing customers
We also recommend expanding engagement with existing customers and empowering them to grow with the design system over time with these opportunities.