A footer serves site visitors who arrive at the bottom of a page without finding what they want.
When to use the footer component
- Big footer: Use the big footer when you want to replicate your site’s navigation scheme in the footer and offer newsletter signups.
- Medium footer: Use the medium footer when you want to offer only a few footer links (for disclaimers, terms of service, etc.), social media icons, and contact information.
- Slim footer: Use the slim footer when you only want to offer a few footer links and nothing else.
When to consider something else
- Medium and slim footers: Use the big footer when your footer has more than five links.
- Curate your footer. Footer links should point to popular content that might answer a visitor’s remaining questions. Links to disclaimers and legal content sometimes need to be in the footer, but try to minimize “disclaimer bloat” wherever possible.
- The footer doesn’t need to mirror the header. Link grouping in the footer does not have to mirror link grouping in top level header navigation (especially if the navigation offers many more links than the footer can).
- Include newsletter signup. Include the newsletter signup if one of your website’s goals is getting visitors to sign up for a newsletter.
- Avoid stale social media accounts. Link only to social media your agency updates frequently or uses to communicate with customers.
- Limit contact information to email and phone. Important contact information should be limited to general email or phone numbers, which should be clickable links to dial from a mobile phone. Physical addresses should live on contact pages users can navigate to from the accordion links.
- Use tab focus. Code the navigation so that pressing the tab key moves focus from link to link in the navigation, even when the navigation has collapsed into an accordion.
- Use accessible accordions. On small screens: when collapsed into an accordion, the navigation should also meet the accessibility requirements outlined in the “Accordion” section.
Using the footer component
A multi-column footer that expands and collapses on mobile
A compact version of the footer